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Practical advice on growing your business through warm introductions.

How to get your first 100 customers - startup customer acquisition strategies and growth tactics for B2B and B2C businesses

Growth12 min read

How to Get Your First 100 Customers

A practical playbook for going from zero to 100 paying customers, with specific tactics that actually work for B2B and B2C businesses.

More Articles

B2B customer network growth illustration showing business connections expanding from initial customers to a larger network through warm introductions

Customer Acquisition5 min read

How to Get Your First 10 B2B Customers

Cold outreach has a 1-2% response rate. Here's how to find customers who actually want to talk to you.

Comparison illustration showing chaotic cold outreach on the left versus organized warm introduction network on the right

Research4 min read

Warm Introductions vs Cold Outreach: What Actually Works

We analyzed conversion rates across different outreach methods. The data is clear.

Abstract illustration of investor networking paths showing connected warm introduction routes for startup fundraising

Fundraising6 min read

How to Find Investors Without Cold Emailing

VCs get hundreds of cold emails a week. Here's how to stand out by not sending one.

Referral flywheel illustration showing interconnected arrows representing continuous B2B customer growth through referrals

Growth Strategy8 min read

The Referral Flywheel: How B2B Companies Grow Without Paid Ads

Why the best B2B companies grow through referrals, not ads. A practical guide to building a referral flywheel.

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